Başak Uğur Önem, smiling, in a black blazer

Hey there, I'm Başak,

Senior Product Designer

Based in İstanbul Milano Bali Nice

Tech keeps getting harder to keep up with. My job is to make it easier.

I turn intimidating products into tools people actually enjoy using. For 5+ years I’ve designed payments, trading apps, investing platforms and AI-driven marketplaces, usually as the first or lead designer on small, fast-moving teams.

Recent work: Quote-to-cash, NavisPay, Invnex, Multract and Whitepaper IQ.

Off the clock: , , , , , too many books and .

Toolkit
  • UX architecture & flows95
  • Product thinking92
  • Fintech & Web3 UX92
  • Information hierarchy90
  • Design systems88
  • Coded prototypes85
  • Accessibility (WCAG)85
  • Branding75

Selected work, key W
Off the clock
How I work

Books, key R I keep pushing on people. I write sometimes . Latest on Medium, opens in a new tab, key B The Leaky Bucket of Web3: Designing for the 65% Who Leave